Tag: mobile marketing
Mobile, Video Lead Travel Ad Spending Increases
Travel marketers are broadening their advertising efforts by focusing on multichannel digital strategies. Research shows increased attention to mobile and digital video platforms, and...
Smartphone, Tablet Uptake Still Climbing in the US
Smartphones and tablets are increasingly serving as the connective tissue linking users in the US to the internet. Research shows that smartphone penetration has...
In Australia, Attention Is Fragmented Across Screens
As in other mature markets, consumers in Australia are spreading their attention over a number of screens and devices. And research shows that audiences...
Mobile Internet Advertising Maintains Fast Ascent
Mobile marketing revenues in Mexico registered a 98% expansion in 2012, according to research. The improvement brought mobile ad revenues up to an estimated...
Spotify Takes Its Follow Button Outside Its Walled Garden
Following the launch of its Play music-playing button last year, today Spotify took one more step outside of its walled garden: it has launched...
Explaining The Mobile Industry’s Boom In Australia
Australians have adopted smartphones and tablets into everyday culture faster than consumers in many other developed economies
There are several explanations as to why. Geography is...
Mobile Devices, Gmail Tabs Affect Email Opens
The share of emails opened on a mobile device is now approaching 50%, according to research. Gmail’s May launch of tabbed inboxes has had...
Facebook’s share of digital advertising growing fast, thanks to mobile
Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will...
Social videos: Top views on Monday, Thursday and Sunday
Which is the most popular mobile device for videos? Which social media has the greatest amount of referrals for this content? And why are...
Mobile email marketing: great opportunities and risks
People increasingly check their mailbox wherever they are and anytime from their smartphones or tablets. But the downside is that when emails sent by...
Mobile search: better sleep on it
Searches made from mobile devices have hugely increased over the last few years. Google, together with Nielsen, analysed more than 6000 mobile searches to...
Twitter: mobiles favour engagement
Accessing Twitter from a mobile device is very different from doing it from a computer, in terms of user engagement. According to a recent...
Socials go still more mobile in 2013, consequences for marketers
The various properties of mobile devices, their portability and facility of use encourage users to increasingly log into social networks from smart phones and...
News are followed more online than on TV and press, thanks...
According to the infographics called “How Mobile Technology Changes the Way We Process News” published by the Pew Research Centre, 33% of under-30 US...
Online purchases: surge in the USA, thanks to mobile devices
Smart phones are increasingly used for online purchases: 44% of USA users employ them for this purpose, and their widespread use is inexorable also...
Tablets and the future of mobile apps
The turbulent growth of tablets could negatively affect the app market
Between 2010 and 2011 the number of mobile app users grew by 104%, according...
