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Predicting how social networks work

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Companies that are on social networks ask themselves what contents are most effective. Two recent studies help give an answer to this question: the...

Social media: tips for companies from analyst Gartner

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The starting off point is unequivocal: the growth of social media is taking place at a very fast pace and is unstoppable, at least...

Information and social networks

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Social media have become one of the main information sources on current events. As regards traditional media - especially the press - this situation...

Companies and Social media: a successful combination

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The  100 major companies with the highest turnover in the world aim at being successful on the social networks: the latter emerges from a...

Tips on how to make the best of every single tweet

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Twitter is increasingly used as a tool of general information, to communicate and promote the reputation of individuals and companies. In order to make the...

Social Network and businesses, a beneficial relationship

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They are increasingly important for corporate reputation and for the commercial success of companies, and are constantly evolving: businesses are increasingly investing in social...

Social network for scientists

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Scientists are among the users who have gained the most from social networks: through various forms of online communication they even anticipated this trend...

Ideas compete in social networks

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Ideas and information diffused in social media compete like human beings  compete to survive. The “nutrition” that ideas  need in order to survive is...

When Social Media, Business and Social Issues collide

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Smart use of social media can help a business keep in touch with its customers and communicate its philosophy. American restaurant chain Chipotle shows...

The tribal trends of social networks

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We often hear the expression “tribe” regarding Facebook, Twitter, and so on. Indeed, users of a social network form a group with a peculiar...