Tag: yahoo
Mayer Touts Apple Ad as Yahoo Tries to Regain Brand Dollars
Yahoo CEO Marissa Mayer said she was going to take a more active role with advertisers in the wake of the departure of COO...
How Yahoo Picked a New Look For An 18-Year-Old Brand
Yahoo has refreshed its 18-year-old logo to match the nearly two-decade-old portal's ongoing makeover under CEO Marissa Mayer.
Capping a thirty-day campaign leading up to...
Yahoo May Not Have Actually Leapfrogged Google in U.S. Web Traffic
Since Marissa Mayer took over as Yahoo's CEO last summer, the portal has been making all kinds of headlines pertaining to its future potential....